UX Research Lead
8+ years leading mixed-methods research that shapes products, aligns teams, and uncovers what people actually need — before anyone thinks to ask.
View case studies ↓Previously
Selected Work
Two research case studies spanning executive focus groups, mixed-methods discovery, and large-scale quantitative surveys — each shaping real product and strategy decisions.
01 — JPMorgan Chase
ECM bankers navigate one of the most complex, high-stakes deal processes in finance — and most of that complexity lived only in their heads. We ran two intensive focus groups with senior ECM executives to surface, document, and map the full lifecycle of an IPO deal. The research reached the #3 product executive at the firm, reporting directly to Jamie Dimon, and drove six downstream initiatives across platform strategy, AI, and onboarding.
Role
UX Research Lead
Methods
2 × 2hr Focus Groups, SME Interviews, Journey Mapping
Participants
3 MDs, 1 ED, 1 VP — ECM bankers
Outcome
First firm-wide lifecycle map; 6 downstream initiatives
02 — Autograph
Autograph's NFT platform was losing users and community sentiment was tanking. A three-phase zero-to-one research program — 11 interviews, 4 focus groups, and an n=3,000 survey — revealed fans didn't want more digital collectibles. They wanted to get closer to their favorite athletes in real life. The research pivoted the company's entire product strategy.
Role
Senior Researcher
Methods
Interviews, Focus Groups, MaxDiff Survey (n=3,000)
Participants
Autograph users + football / Tom Brady fans
Outcome
Full product pivot to fan experience platform
About
"I'm most energized by ambiguous spaces — the ones where there's no established playbook and the research itself has to define what good looks like."
I'm a UX Research Lead based in Los Angeles with 8+ years working at the intersection of complex systems and human behavior. I've led research at JPMorgan Chase, Goldman Sachs, Autograph, and SalesLoft — ranging from zero-to-one platform exploration to large-scale mixed-methods programs that shaped product roadmaps and executive strategy.
My work spans enterprise workflows, consumer financial products, and fan engagement platforms. Regardless of domain, my focus is the same: build understanding fast, synthesize with rigor, and communicate in a way that makes it impossible not to act.
Research Methods
Quantitative
Innovation & Strategy
Research Ops
Get in Touch
Open to new opportunities and conversations about research, product, and everything in between.